REBRANDING STOMMPY: A CORPORATE IMAGE RESTYLING PROJECT TO TALK ABOUT A NEW APPROACH TO SECURITY

Through a major rebranding project,
STOMMPY takes stock of its role in the
occupational safety industry,
defining a new approach to the market: "the truth revolution."

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There come times in a company's history when the assiduous attention that has always been paid to the core business must be shifted, if only for a moment. In this fundamental moment, one must look up from what one is and what one does, and observe oneself; look at oneself with new, critical and sincere eyes, to assess the path one has taken over time and cast one's gaze toward the road ahead.

That's what STOMMPY did: after nearly 20 years in business, the company looked up at itself and chose to implement a radical rebranding project that would allow it to communicate, more and better, its pioneering spirit, its having always been the absolute forerunners and innovators in the field of occupational safety.

After an in-depth work of more than three months, during which it focused precisely on its peculiarities and what distinguishes it from its competitors on the market, STOMMPY presented itself to the public of MECSPE 2019 in its brand new graphic and communicative appearance.

The founding element and the core around which the new STOMMPY brand is developed is the company's MANIFESTO, which is the peremptory statement of its market positioning, attitude, purpose and absolute goal:

Such a decisive, profound and original approach certainly did not go unnoticed among the exhibition audience; in fact, known customers and new prospects appreciated the courage and determination shown by STOMMPY in presenting themselves as "revolutionary truth-tellers" in the undefined field of occupational safety.

This, in fact, is the assumption from which the entire strategic and communicative structure of the brand moves: the truth about the quality of protection and safety systems can only be one, that which is certified by recognized bodies outside the companies that carry out tests under the worst possible conditions. Bodies and tests that have positioned STOMMPY at the top of the industry.

In addition to the drafting of the company's Manifesto, the rebranding project also involved all other elements of STOMMPY's visual, iconographic and communicative apparatus, starting with those of the brand mark.

The communication of the most emotional and instinctive part of the brand has been entrusted to a new symbol: GALILEO, the fox-shield of STOMMPY. A clear and effective iconic choice, supported by sharp strokes and sharp colors, which defines the company's belonging to the universe of cunning, acumen and intelligence.

Also new are the colors chosen to represent the company on all communication tools: RED, symbolizing the company's passion for work and strength in the market; BLACK, representing the advanced technology that STOMMPY infuses into its products; and WHITE, synonymous with order, transparency, and free and open space for creation and design.

In contrast, the link with STOMMPY's history is preserved by the logotype, which

takes up the rhythm of the original one, but renews it through a font with bolder and lighter lines that make it modern, assertive and elegant at the same time.

Complementing the brand mark is STOMMPY's new payoff: JOIN THE REVOLUTION, a powerful exhortation meant to last, inviting you to take part in the truth revolution the company is undertaking in the world of security.

The rebranding project, which was presented internally to employees and dealers at the end of December 2018, as mentioned above, has found its first concrete application in the setting up of STOMMPY's booth at MECSPE 2019, but it is destined to characterize the company's entire communication apparatus, an action that will have a definite impact on the nature of customers who will approach STOMMPY and its products in the future.

The president, Marco Chiarini, is convinced of this: "For us, it is not just a matter of image, the rebranding project of STOMMPY is more of a statement of intent: what we want to convey to the market from now on is that we do not only want to sell products, but we intend to design together with our customers the best solutions for everyone's safety. We want customers not only to ask us how much our products cost, but to engage us to become security innovators together with us, to arrive with us at the solution to their needs, which are unique, specific and unrepeatable.

It's about raising the bar both in our role in the market and in the market itself, dialoguing primarily with those customers who see safety as a concrete business asset, as an absolute value, as a non-negotiable principle.

I am convinced that the new brand STOMMPY will help us on this virtuous path, both in Italy and abroad."